Digital marketing is the term we use at Trionia to define communicating with your customers and potential customers over the internet. Websites are the first obvious example, but email, online video and search marketing are all some of the many ways of communicating with customers over the internet.
Digital marketing advantages
The two most important advantages of digital marketing are personalization and measurability.
- Personalization – is the ability to provide your product information for your customers in a format and in a timeframe most convenient for them.
- Measurability – is the fantastic ability to measure all your interactions with your customers and determine what is most effective for converting potential customers into paying customers.
We are going to be covering a range of topics over the next weeks and months. We would love to hear from you on any topics you would be interested in and any feedback you may have.