What is an Interactive Ad Agency?


Posted on February 10th, by Brett Ackerman in Digital Marketing, Online Strategy. No Comments

The discussion (read debate) of “what is an interactive ad agency” continues…

Over at www.randallrothenberg.com, they have a great write up on the future of creative in a technology centric give me results now world. Blending and balancing creativity with technology and measurement.

You can read the manifesto on interactive advertising creativity here.

Enjoy!

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