How to Make Analytics Work for Your Business


Posted on April 10th, by Brett Ackerman in Analytics, Digital Marketing, Digital Tactics, Online Strategy. No Comments

There’s a lot of mystery associated with how businesses can leverage web analytics. Even companies who define clear goals often get lost in the data deluge.

In an article penned over at Imedia Connection by Andrew Edwards, the case is made for the value of expertise. With so many web analytics offerings to choose from (both free and paid), the key to success is finding a firm that can walk you through the  “Why” of  “Why Analytics Matters”. It really comes down to finding a partner who you trust and can explain web analytics in easy understand manner. Read the full article on solutions to web analytics problems.

When you’re done with that take a look at some of the great videos over at YouTube on how you can use Google Analytics for FREE to improve the online effectiveness of your business.

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