User Generated Content


Posted on September 21st, by Jay Murphy in Digital Tactics, Online Advertising, Online Strategy. No Comments

Etsy.com the online handmade goods website – has turned to handmade advertisments.  As you can see – the ads are quite good.  Not surprising that a creative group could make a set of good ‘handmade’ video spots.  Check them out at:

http://tv.etsy.com/

What might be surprising is how good, the production value of the 10 final spots are all fairly good.  While, quite a bit of ‘claymation’ (cottonmation in the case of Mr. Squid’s Handmade Moment) is in the group, overall good storylines and decent background tracks.  All for some fairly reasonable prizes – $3,250 for the winner and $1,250 for the three finalists.

Read Bob Garfield at Ad Age for his take on these user generated advertisments:

http://adage.com/garfield/post?article_id=139144

Clearly User Generated Content (UGC) is starting to come of age.  It will be very interesting to see how bigger and smaller brands continue to move in this area – it is surely going to be more that a Super Bowl ad each year from Doritos.

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