User Generated Content
Etsy.com the online handmade goods website – has turned to handmade advertisments. As you can see – the ads are quite good. Not surprising that a creative group could make a set of good ‘handmade’ video spots. Check them out at:
What might be surprising is how good, the production value of the 10 final spots are all fairly good. While, quite a bit of ‘claymation’ (cottonmation in the case of Mr. Squid’s Handmade Moment) is in the group, overall good storylines and decent background tracks. All for some fairly reasonable prizes – $3,250 for the winner and $1,250 for the three finalists.
Read Bob Garfield at Ad Age for his take on these user generated advertisments:
Clearly User Generated Content (UGC) is starting to come of age. It will be very interesting to see how bigger and smaller brands continue to move in this area – it is surely going to be more that a Super Bowl ad each year from Doritos.