Communities


Posted on February 26th, by Jay Murphy No Comments

Who’s Reading My Content? How to separate readers from scanners…

Advanced Content Tracking – with Google Tag Manager

Have you ever wondered who is really reading your content?  Have you wanted to be able to evaluate all your content for true engagement – people who actually read your articles?  In this post we will show how you can use this reader information to better understand the value of your content.    Read More


Posted on April 20th, by Jay Murphy No Comments

3 Point – Cloud Application Review

Very nice review of cloud applications, including a nice mention of Trionia, from 3 Point Communications.  The applications include Basecamp (our favorite project management tool), DimDim and Google docs.  http://www.3pointcommunications.com/page7/page7.php  Read More


Posted on December 22nd, by Jay Murphy No Comments

Just in Time Media

Interesting talk by Bob Katz, CEO of Vail Resorts (http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001).  He discusses how the lead time for ski vacation bookings has been reduced from 6 to 9 months in advance to as little as 3 to 4 weeks in advance.  This in turn has led to a change in media buying.  Instead of committing to long lead time print campaigns, Vail Resorts has instead of spending 80% of their budget by early December; they have 80% of their budget ready to commit to online spending to target the new decision cycle for vacation rentals.  The result is a shortened time cycle for weekly messaging – in social media, display advertising and search engine marketing.  Read More



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