Digital Marketing

Posted on March 29th, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Offline Tracking

We are not at the “Minority Report” eye tracking stage and hope we do not get there! But how can we tell who is responding to our off-line campaigns?

You have seen and heard the snappy URLs on a TV spot, billboard or radio ad.    Read More

Posted on March 11th, by Jay Murphy No Comments

Setting up a Google Analytics eCommerce Tag in Google Tag Manager

Hello all!

A quick post to show the steps in creating a Google Analytics eCommerce Transaction Tag in Google Tag Manager.

We are going to assume you have the basics in place – a Google Analytics Account and a Google Tag Manager account with the basic pageview tag setup.    Read More

Posted on February 26th, by Jay Murphy No Comments

Who’s Reading My Content? How to separate readers from scanners…

Advanced Content Tracking – with Google Tag Manager

Have you ever wondered who is really reading your content?  Have you wanted to be able to evaluate all your content for true engagement – people who actually read your articles?  In this post we will show how you can use this reader information to better understand the value of your content.    Read More

Posted on February 23rd, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Intro and Display Tagging

Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social  all guiding potential customers to a great landing page.

However, at the end of the day it can be difficult to determine which channel performed better.  Add to that reports from several different sources, that don’t line up at all.  Read More

Posted on February 17th, by Jay Murphy No Comments

Too good to be true…

Recently several clients were offered what appeared to be good marketing opportunity.

The offer was for the top position for a specific phrase.  The pitch was a single monthly price to be in the top spot with Google AdWords.

The trick was that our client was already in the top spot for that keyword (and a lot more) in an already running AdWords campaign (clearly the offering company had not checked this detail).    Read More

Posted on December 15th, by Jay Murphy No Comments

Tracking Outbound Links with Google Tag Manager

Use Google Tag Manager’s to track Outbound Links

This blog article is a follow-on to an earlier article that showed how to Track PDF downloads in the latest version of Google Tag Manager (V2).  This blog will show the same approach used for tracking outbound links – to either an Google Analytics Event or to a Virtual Page View.  Read More

Posted on April 25th, by Jay Murphy 3 comments

Upgrade to Google’s Universal Analytics using Google Tag Manager

Well Google’s Universal Analytics is more than a year old! With all the new features – demographics, cross device tracking (User ID), enhanced link attribution, sub-domain tracking by default, easier cross domain tracking, enhanced ecommerce, more control from the admin panel…  You would think every one would have upgraded by now – right

Well in the classes I teach and the clients I work with it is clear there are a lot of websites that are due for this upgrade.    Read More

Posted on February 6th, by Jay Murphy 14 comments

Tracking PDF Downloads with Google Tag Manager

Use Google Tag Manager’s new user interface to track PDF Downloads

The new version of Google Tag Manager is a lot easier to work with – no more triggers, listeners and rules…  They are all combined into triggers.  Two of our favorite Tags we setup in the old version of Google Tag Manager were tags to track PDF downloads and tags to track outbound links.   Read More

Posted on December 17th, by Jay Murphy No Comments

Holiday Dark Chocolate Truffles

OK – Today’s post is completely different.

At our company holiday dinner we were discussing a variety of recipes – meatballs, red sauce… and thought that might be a fun addition to our blog.  So here goes our first recipe – a Holiday Favorite:


1 cup heavy cream
12 ounces bittersweet chocolate – chop into small chunks
3 tablespoons unsalted butter
1/4 cup brandy
1/2 cup cocoa powder


In a saucepan heat the cream to a simmer.  Read More

Posted on November 11th, by Judy Tedeschi No Comments

Launch Announcement – Alpha Analytical’s New Customer Center

Alpha Analytical – an industry leader in environmental testing –Alpha Analytical homepage with login to Customer Center. tapped Trionia to expand their already impressive offering of online data services for customers. The Alpha Analytical / Trionia team designed and created Alpha Analytical’s Customer Center, a new suite of online tools specifically designed to help Alpha customers easily access the data and information they need to better manage their projects.  Read More

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