Digital Marketing


Posted on November 10th, by Jay Murphy No Comments

Google Analytics – Setting Goals

One great feature is the ability to set user goals in Google Analytics – like everywhere else on our website we are trying to answer the following questions:

  • Are we providing what are users are looking for?
  • Is it easy for them to find this information?
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Posted on October 21st, by Meghan Meade No Comments

Top 5 Questions Clients Ask About Search Engine Marketing

Even though using Google and other search engines has become as habitual in our day-to-day lives as a morning cup of coffee, many clients undertaking their first search engine marketing campaigns realize that advertising on Google may not be entirely intuitive.  Read More


Posted on July 23rd, by Jay Murphy No Comments

URL Tag Checking with GA Debugger

Last post we showed how to install the Google Analytics debugger – this post we show one great way to use this tool.

Whenever you create a banner or email campaign – an important step is to tag the URL to ensure accurate tracking within Google Analytics.  Read More



Posted on July 12th, by Jay Murphy 1 Comment

Google Analytics Debugger – Introduction

A few blog post ago we walked through how to use Google Tag Assistant to check your Google Analytics implementation. For a simple implementation, Tag Assistant works great. However, once you start really using Google Analytics fully for tagging URLs, tracking events and ecommerce you will need a more comprehensive tool to check your implementation – this is where the Google Analytics Debugger comes in.  Read More


Posted on June 12th, by Jay Murphy 2 comments

How do I know Google Analytics is Working?

A regular question in our analytics seminars is how to tell if Analytics is installed correctly.  There are several methods of checking – the two we like best are Chrome add-ons Tag Assistant and Google Analytics Debugger.

Using Tag Assistant to Check Your Analytics Code

Google’s Tag Assistant is a great add-on to use for checking tags on your site as well as tags on other sites you may need to understand better.  Read More


Posted on May 13th, by Jay Murphy No Comments

How to Improve your Website Page Speed

Using the Google Analytics – Page Speed Report

Page speed is important for a lot of reasons – the first is pretty obvious – we all want ourGoogle Analytics Page Speed menu link information NOW!  The second is that speed actually impacts your SEO.  See what Google’s Matt Cutts has to say – in 2010 http://www.mattcutts.com/blog/site-speed/ and more recently http://www.youtube.com/watch?v=dQkPhw5n4ZERead More


Posted on August 22nd, by Jay Murphy No Comments

Google Analytics Training Follow-up

We have been presenting how to use and implement Google Analytics quite a bit recently and get some very good questions.  A few questions and answers are:

How to implement Google Analytics on a dynamic website?

This analytics support answer outlines a straightforward approach.   Read More


Posted on December 1st, by Jay Murphy 1 Comment

Analytics – Definitions

So we have Google analytics (or any analytics for that matter) running on our website and we look at the reports and what the …?  What are all these new words?  Analytics, like many fields, has a unique vocabulary for describing the various measures and metrics.   Read More


Posted on August 31st, by Jay Murphy No Comments

Google Analytics – Background & Installation

Introduction

Over the following weeks we’ll be posting introductory information on Google Analytics.  These articles will help to lead into an upcoming Boston PHP Meetup scheduled for 15 Dec 2010.  In this article we’ll briefly discuss analytics in general and then show how to install the basic Google Analytics tracking code on your website.

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Posted on December 22nd, by Jay Murphy No Comments

Just in Time Media

Interesting talk by Bob Katz, CEO of Vail Resorts (http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001).  He discusses how the lead time for ski vacation bookings has been reduced from 6 to 9 months in advance to as little as 3 to 4 weeks in advance.  This in turn has led to a change in media buying.  Instead of committing to long lead time print campaigns, Vail Resorts has instead of spending 80% of their budget by early December; they have 80% of their budget ready to commit to online spending to target the new decision cycle for vacation rentals.  The result is a shortened time cycle for weekly messaging – in social media, display advertising and search engine marketing.  Read More



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