Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social all guiding potential customers to a great landing page.
However, at the end of the day it can be difficult to determine which channel performed better. Add to that reports from several different sources, that don’t line up at all. Read More
Etsy.com the online handmade goods website – has turned to handmade advertisments. As you can see – the ads are quite good. Not surprising that a creative group could make a set of good ‘handmade’ video spots. Check them out at:
What might be surprising is how good, the production value of the 10 final spots are all fairly good. Read More
Are my banner ads working?
A dialog has begun in the advertising world about the relative value of advertising in the online space. The problem: how to appropriately value online ads. Pay per Click ads have a built in edge when it comes to tying to an ROI – client clicks on ad, comes to website, purchase product. Read More