Online Advertising


Posted on February 23rd, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Intro and Display Tagging

Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social  all guiding potential customers to a great landing page.

However, at the end of the day it can be difficult to determine which channel performed better.  Add to that reports from several different sources, that don’t line up at all.  Read More


Posted on September 21st, by Jay Murphy No Comments

User Generated Content

Etsy.com the online handmade goods website – has turned to handmade advertisments.  As you can see – the ads are quite good.  Not surprising that a creative group could make a set of good ‘handmade’ video spots.  Check them out at:

http://tv.etsy.com/

What might be surprising is how good, the production value of the 10 final spots are all fairly good.   Read More


Posted on March 25th, by Brett Ackerman No Comments

Is Traditional Advertising Dead?

Is traditional advertising dead?

Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, thinks so.

In this article over at TechCrunch he argues advertising will fail for three reasons:

  • Consumers do not trust advertising.
  Read More

Posted on March 3rd, by Jay Murphy 1 Comment

The True Value of Online Display Ads

Are my banner ads working?

A dialog has begun in the advertising world about the relative value of advertising in the online space. The problem: how to appropriately value online ads. Pay per Click ads have a built in edge when it comes to tying to an ROI – client clicks on ad, comes to website, purchase product.  Read More



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