Search Engine Marketing

Posted on February 23rd, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Intro and Display Tagging

Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social  all guiding potential customers to a great landing page.

However, at the end of the day it can be difficult to determine which channel performed better.  Add to that reports from several different sources, that don’t line up at all.  Read More

Posted on February 17th, by Jay Murphy No Comments

Too good to be true…

Recently several clients were offered what appeared to be good marketing opportunity.

The offer was for the top position for a specific phrase.  The pitch was a single monthly price to be in the top spot with Google AdWords.

The trick was that our client was already in the top spot for that keyword (and a lot more) in an already running AdWords campaign (clearly the offering company had not checked this detail).    Read More

Posted on October 21st, by Meghan Meade No Comments

Top 5 Questions Clients Ask About Search Engine Marketing

Even though using Google and other search engines has become as habitual in our day-to-day lives as a morning cup of coffee, many clients undertaking their first search engine marketing campaigns realize that advertising on Google may not be entirely intuitive.  Read More

Posted on January 31st, by Jay Murphy No Comments

Link Exchanges – what are they good for?

Recently a client was forwarded data on some competitors sites.  One of the stats that popped out was a site that had a large number of inbound links.  And we all know an inbound link is a vote for the site – so how do we get more links!  Read More

Posted on March 3rd, by Jay Murphy 1 Comment

The True Value of Online Display Ads

Are my banner ads working?

A dialog has begun in the advertising world about the relative value of advertising in the online space. The problem: how to appropriately value online ads. Pay per Click ads have a built in edge when it comes to tying to an ROI – client clicks on ad, comes to website, purchase product.  Read More

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