Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social all guiding potential customers to a great landing page.
However, at the end of the day it can be difficult to determine which channel performed better. Add to that reports from several different sources, that don’t line up at all. Read More
Last post we showed how to install the Google Analytics debugger – this post we show one great way to use this tool.
Whenever you create a banner or email campaign – an important step is to tag the URL to ensure accurate tracking within Google Analytics. Read More