Email Marketing


Posted on February 23rd, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Intro and Display Tagging

Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social  all guiding potential customers to a great landing page.

However, at the end of the day it can be difficult to determine which channel performed better.  Add to that reports from several different sources, that don’t line up at all.  Read More


Posted on July 23rd, by Jay Murphy No Comments

URL Tag Checking with GA Debugger

Last post we showed how to install the Google Analytics debugger – this post we show one great way to use this tool.

Whenever you create a banner or email campaign – an important step is to tag the URL to ensure accurate tracking within Google Analytics.  Read More




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