Google Tag Manager


Posted on November 26th, by Jay Murphy No Comments

Tracking Kaltura Videos with Google Tag Manager

This blog outlines an approach to tracking Kaltura videos and audio with Google Tag Manager.  Before we dive in credit where it is due, I borrowed heavily from Nicky Yuen’s post on YouTube tracking, which in turn was initially developed by Stéphane Hamel thanks to both for a great starting point.    Read More


Posted on February 26th, by Jay Murphy No Comments

Who’s Reading My Content? How to separate readers from scanners…

Advanced Content Tracking – with Google Tag Manager

Have you ever wondered who is really reading your content?  Have you wanted to be able to evaluate all your content for true engagement – people who actually read your articles?  In this post we will show how you can use this reader information to better understand the value of your content.    Read More


Posted on February 23rd, by Jay Murphy No Comments

The Well Tracked Digital Campaign – Intro and Display Tagging

Campaigns today use multiple channels: emails, banners, paid search, search engine optimization, and social  all guiding potential customers to a great landing page.

However, at the end of the day it can be difficult to determine which channel performed better.  Add to that reports from several different sources, that don’t line up at all.  Read More


Posted on April 25th, by Jay Murphy 3 comments

Upgrade to Google’s Universal Analytics using Google Tag Manager

Well Google’s Universal Analytics is more than a year old! With all the new features – demographics, cross device tracking (User ID), enhanced link attribution, sub-domain tracking by default, easier cross domain tracking, enhanced ecommerce, more control from the admin panel…  You would think every one would have upgraded by now – right

Well in the classes I teach and the clients I work with it is clear there are a lot of websites that are due for this upgrade.    Read More


Posted on February 6th, by Jay Murphy 14 comments

Tracking PDF Downloads with Google Tag Manager

Use Google Tag Manager’s new user interface to track PDF Downloads

The new version of Google Tag Manager is a lot easier to work with – no more triggers, listeners and rules…  They are all combined into triggers.  Two of our favorite Tags we setup in the old version of Google Tag Manager were tags to track PDF downloads and tags to track outbound links.   Read More



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