Recently a client was forwarded data on some competitors sites. One of the stats that popped out was a site that had a large number of inbound links. And we all know an inbound link is a vote for the site – so how do we get more links! Read More
Interesting talk by Bob Katz, CEO of Vail Resorts (http://adage.com/brightcove/lineup.php?lineup=18982295001&title=52412902001). He discusses how the lead time for ski vacation bookings has been reduced from 6 to 9 months in advance to as little as 3 to 4 weeks in advance. This in turn has led to a change in media buying. Instead of committing to long lead time print campaigns, Vail Resorts has instead of spending 80% of their budget by early December; they have 80% of their budget ready to commit to online spending to target the new decision cycle for vacation rentals. The result is a shortened time cycle for weekly messaging – in social media, display advertising and search engine marketing. Read More
Do you want to make changes to your website? Do you have to request and then wait for your request to get to the top of the queue at your web firm ? Does a typo sit in an update for days? Read More
Etsy.com the online handmade goods website – has turned to handmade advertisments. As you can see – the ads are quite good. Not surprising that a creative group could make a set of good ‘handmade’ video spots. Check them out at:
What might be surprising is how good, the production value of the 10 final spots are all fairly good. Read More
Are my banner ads working?
A dialog has begun in the advertising world about the relative value of advertising in the online space. The problem: how to appropriately value online ads. Pay per Click ads have a built in edge when it comes to tying to an ROI – client clicks on ad, comes to website, purchase product. Read More