action oriented analytics


Posted on August 31st, by Jay Murphy No Comments

Google Analytics – Background & Installation

Introduction

Over the following weeks we’ll be posting introductory information on Google Analytics.  These articles will help to lead into an upcoming Boston PHP Meetup scheduled for 15 Dec 2010.  In this article we’ll briefly discuss analytics in general and then show how to install the basic Google Analytics tracking code on your website.

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Posted on December 29th, by Jay Murphy No Comments

Data and more data? How to make sense of Website Analytics?

You have a website.  Next question: “How many hits has our website gotten?”

Well with today’s analytics tools you can we look a lot smarter than just answering: “how many hits?”.  You can also answer these questions:

  • How many visitors are coming to  our site? 
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