Posted on August 31st, by Jay Murphy No Comments

Google Analytics – Background & Installation


Over the following weeks we’ll be posting introductory information on Google Analytics.  These articles will help to lead into an upcoming Boston PHP Meetup scheduled for 15 Dec 2010.  In this article we’ll briefly discuss analytics in general and then show how to install the basic Google Analytics tracking code on your website.

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Posted on December 29th, by Jay Murphy No Comments

Data and more data? How to make sense of Website Analytics?

You have a website.  Next question: “How many hits has our website gotten?”

Well with today’s analytics tools you can we look a lot smarter than just answering: “how many hits?”.  You can also answer these questions:

  • How many visitors are coming to  our site? 
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Posted on December 22nd, by Brett Ackerman No Comments

Bounce Rate – How to keep people interested!

A common area to website improvement is lowering the bounce rate. Of the many websites we review this is typically our first suggestion for improvement.

Just to refresh, bounce rate is defined as a visitor that leaves a website after viewing a single page.  Read More

Posted on July 20th, by Jay Murphy 1 Comment

Comparative Metrics – How many people visit my competitor’s website?

When measuring website traffic or planning a new website there are two common questions:

  • How many people visit my competitor’s websites?
  • How many people can I expect to visit my new website?

While each question is simple – accurate answers are critical to making good business decisions.  Read More

Posted on April 23rd, by Jay Murphy No Comments

Digital Marketing

Digital marketing is the term we use at Trionia to define communicating with your customers and potential customers over the internet. Websites are the first obvious example, but email, online video and search marketing are all some of the many ways of communicating with customers over the internet.  Read More

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