Our subject today is websites – in digital marketing your new front door.
What do you do when someone mentions a new company? You type in their URL and start to read about the company, products, services, history, leadership… Because this is typically now the first window into your business you must have an effective website that:
- Re-enforces your brand;
- Is easy to use;
- Can be found – by people and search engines; and
- Is measurable.