Google Analytics 4 (GA4) has a secret superpower that many marketers might not be aware of: BigQuery integration. This powerful combination can revolutionize your digital marketing efforts, providing…
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GA4 Q&A: Understanding Conversion Rate in GA4 - A Quick Guide
Hello, everyone! Today’s GA4 Q&A session focuses on understanding conversion rates. If you’re wondering where to find this crucial metric, let’s dive right in.
What Is Conversion Rate?
Conversion…
GA4 Q&A: Where do I find my utm_content dimension in GA4?
Introduction:
UTM parameters are essential tools for digital marketers to track the effectiveness of their campaigns. While Google Analytics 4 (GA4) provides powerful insights, finding the…